Even the USPS can admit that sometimes using emails and
social media is simply faster. That doesn’t mean that technology should be used
exclusively. There’s still certain times when using traditional snail mail is
the way to go. Here’s a list of some of the best times to send your message
through the mail and to someone’s mailbox, versus their inbox.
1.
When you want to contact an elected official,
send them a letter. The amount of emails they get in a day is incredibly large,
so a hand-written letter is more likely to draw interest than an email. Even
President Obama is known for regularly reading letters from ordinary American
citizens.
2.
Sending thank you notes through the mail is much
more appropriate than sending an email. If you want to express your gratitude,
take a bit of extra time and mail a letter or card. It really shows that you
appreciate the person.
3.
Send loved ones physical cards during the
holidays. It’s easy enough to write on someone’s wall for their Birthday or
send a text during Christmas. However, it is unlikely that the person will
remember you even acknowledged the holiday among the rest of their digital
well-wishes. Sending a card in the mail will get their attention and show you
thought of them.
4.
On the same token, send cards for more personal
occasions. Examples include graduations, new babies, engagements, retirement,
and more.
5.
Mail postcards while you’re on a trip and
thinking of someone. Tagging them in pictures or sending them a text just isn’t
the same as a classic postcard.
6.
Getting married? Send out wedding invitations
the traditional way. There are many reasons for this, a big one being that if
you email it, it’s likely to be missed!
7.
In love? Put pen to paper and write a love
letter to your significant other. This is great for long distance relationships
or even if you live in the same house or apartment. They’ll be surprised,
pleased, and touched by your gesture.
8.
Most people know that after an interview, you
should follow-up with a thank you note. These are often emailed, but try mailing
one instead. It’s sure to make you stand out!
9.
If you work in the business/marketing world,
using direct mail can actually have a larger impact than emails. People receive
more spam emails in a day than spam mail, and with the right design work your
direct mail could really stand out.
10.
Above all, send letters to people. It’s much
more personal, and it will be an item they can treasure for many years.
You’ll note that there is something in common with
everything on this list. If you want to stand out from the crowd, properly
express yourself, and get noticed, sending snail mail is the perfect way to do
it.
